Learning to Read

If you saw this, how would you read it? Naturally, from top to bottom, left to right. Well, try it. Reading it the conventional way doesn't make much sense at all - It's too late, once you're hurt, health insurance. To apply for about 2.5 seconds you'd have if you fell,


Now trying reading it from bottom to top, left to right...make sense yet? If you fell, you'd have 2.5 seconds to apply for health insurance. Once you're hurt, it's too late.


This is an advertisement from the Canadian Blue Cross Insurance Company. The message is very clear, and unlike the rest of the ads in this series, this ad has a unique spin to it by reading it from bottom to top. Reading it this way, creates the illusion that you are traveling down a staircase. 


Hopefully, reading the message and stepping down won't be the reason for the fall.